![]() ![]() Adequate questionnaire construction is crucial to the success of a survey. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. Questionnaires are frequently used in quantitative marketing research and social research. When properly constructed and responsibly administered, questionnaires become a vital instrument by which statements can be made about specific groups of people or entire population. A questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given topic.
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